The Republic of Crimea has a rich cultural and natural potential required for the development of domestic tourism and recreation at the federal level. However, at present, despite the high degree of diversity of scenically attractive landscapes, the domestic tourism market, which allows organizing various types of natural and educational activities in the region, is still underdeveloped. The reasons for this should be sought in the following several critically important factors: uncompetitiveness of outdated tourism infrastructure, legislative uncertainty in the use of many tourist facilities (including within specially protected natural areas), the contradiction between the recreational exploitation of natural sites and the environmental legislation of the Republic, as well as imbalance between the quality and cost of recreational services provided. The article presents the results of methodological testing of the new ecological and educational route «Ruskofil-Kale» in the «Cape Martyan» regional natural park as a touristic attraction of the Nikitsky Botanical Gardens. This route is an exemplary one and fully complies with the environmental legislation of the Republic of Crimea. Recreational capacities have been calculated for two scenarios of using the route. The results of the work provide the basis for regulating and calculating recreational loads, taking into account the state of local phytocenoses and in accordance with the environmental legislation of the Russian Federation, as well as for designing new similar facilities in the specially protected territories of the Republic of Crimea.